RDCK Team
We have decided to market a Nails & Spa Salon located in Laguna Beach, California. Our salon will provide beauty services to our lovely customers such as Manicure, Pedicure, Spa, Waxing and Facial. Our salon's slogan is "Where the beauty begins...". We are proud to provide our customers a safe and relaxing place to take care of their beauty.
We would like to share with everyone about questions that we have considered for our new product.
What sets my business apart from the rest?
- We will provide special care with natural products and odoriferous indoor. Our salon will focus on cleanliness and friendliness.
Who is our ideal customer?
- Our ideal customer is nearby residents, beach visitors.
What’s most important to my ideal customer when they are buying what I’m selling?
- Our product are safe to use
- Customers may come any day and enjoy our relaxing atmosphere.
What we want to accomplish this year?
- We want to lease a building and purchase equipment.
The top 3 things that are going to get customers there?
- Our salon will open 7 days a week from 9 a.m. to 9 p.m. and we also open on holidays.
- We welcome walk-in customers.
- Customers can make appointment online.
How much will each
program contribute to my revenue/profitability?
- As a new business, we estimate that walk-ins customers will contribute 70%, and appointment customers will contribute 30%.
What will trigger our ideal
customer to think of us?
- Customers will be busy at work, so they can come late at night after finished working.
- Customers can come on weekends or holidays when they are not working.
Programs I am running
to reach my goal?
- We will advertise our salon on TV
- We will pass out flyer
- We will post announcements on social media such as Facebook, Twitter, ...
How much money will
need to get it done?
- We estimate that we will need about $100,000 to get it done.
Would the following people's feet be allowed in your shop:
ReplyDelete1. Severe bunions
2. Diabetic feet
3. Nail fungus
4. Elephantiasis
How would you treat these feet? how would satisfy these customers?
Hi thank you for your comment.
Deleteto answer for this question:
We do serve all customers with severe bunions, nail fungus, elephantiasis, and diabetic feet, but for diabetic customers, they have to tell us ahead, so we will not cut their nails and toe nails.
When I get my nails done, I'm aware there are chemicals involved in the process. Can you tell me exactly what your natural products are? I'd definitely like to know if there were chemicals in my facial scrub than on my nails.
ReplyDeleteMostly, we used natural products for facial and waxing, but for medi and pedi, there are some natural, there are not, and we try to use smell-less products :)
DeleteSounds like a great business idea. Is there a reason why you decided the salon to be located at Laguna Beach?
ReplyDeleteBecause Laguna Beach is such beautiful place, it welcomes a lot of tourist recently, also the residents there they like to take care of their beauty and willing to pay for it. :)
DeleteWhat is the average cost of your services per person? have you guys estimated that yet? Good luck.
ReplyDeletedepend on the services they asked :)
Deletethe average cost maybe $25-$40
Excited for this business to take off! I think opening late itself will set you apart from similar businesses. I know sometimes i'd like to relax and get a pedicure after my day is over.
ReplyDeleteThank you Monica! and welcome to our RDCK's nail salon :)
ReplyDelete1. What are your hours and days of operations?
ReplyDelete2. Do you guys do emergency or immediate service for people who have a special event to attend like weddings, funerals, or any kind of crisis that requires beauty treatments?
3. How will your spa treatments differ from places that specialize in it?
4. Do you guys offer massage and aromatherapy?
Do you guts ave a specific area in Laguna Beach that you are looking at? Maybe south or north?
ReplyDeleteWhat specifically will your company offer to set you apart from the competition?
I know health inspectors usually evaluate the hygiene of nail salons, what steps will you guys take to make sure these evaluations are passed?
ReplyDeleteI think that the store hours really make you guys stand out from others! I get off work at 5 most of the days and a lot of salon close at 7, sometimes that's the main reason why I don't go to salon anymore. It's great to have the store open from 9am-9pm! I also think providing a good customer service is very important too, having the focus on cleanliness and friendliness is a really good starting point. I can't wait to see your next post!
ReplyDeleteYour salon hours is pretty convenient. Which product brand are you going to use in the salon? Are you going to have your own brand?
ReplyDeleteWow your guys salon really looks like its gonna have much more availability than the current salons around with those hours. Is your clientele going to be mainly female or male as well. Will male prices be the same and what type of male services can you guys offer in the future.
ReplyDeleteHow many stores will you have? Have you think about the cost of rent?
ReplyDeleteHi! I am concerned mostly about the safety of products applied on my skin and nails in addition to the UV light nail salons use to dry the paint. Customer service is also very important to my experience in getting my nails done probably because there are many nails salons I can choose from. Good luck guys!
ReplyDeleteHi, my concern is that if your location is next tot the beach isn't it inconvenient for people to go before the beach because they would be getting dirty?
ReplyDeleteGood point! I am not a part of the team, but one way I can justify the location would be that people tend to show their feet more when they're near the beach and would probably want their nails to look good.
DeleteI think your extended store hours give you a great advantage over other nail & spa salons.
ReplyDeleteRDCK Nail & Spa would open 7 days/week, plus holiday, welcome walk-in customer appointment
Delete● Mon - Fri: 9am - 7pm
● Saturday: 9am - 5pm
● Sunday: 11am - 6pm
Location is great for foot traffic and your hours are convenient. Sounds promising!
ReplyDeleteI think extended hours is an amazing idea for a nail salon! I know most people get off work late and sometimes you just want to be pampered before going home after a stressful day.
ReplyDelete